Influencer case study

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Quantitative Conceptual Frameworks

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Introduction

Uses of a Quantitative Framework

Introduction

Use 1 - Variables

Use 2 - Hypotheses

Use 3 - Measurement

Use 4 - Analysis

Use 5 - Generalisation

Use 6 - Objectives

Characteristics of a Good Framework

The characteristics of a good quantitative framework

Antecedents & Consequences Framework

Part 1 - Explanation

Part 2 - Title examples

Part 3 - Framework examples

Levels of Abstraction

Branding questionnaire example

Activity sheet - Abstract thinking based on scale items

Uses (Case Studies)

Influencer case study